David Thornton is a veteran entrepreneurship consultant, corporate finance advisor, and startup mentor with an MBA in Venture Finance. Having guided over 120 early-stage enterprises and SMBs through bootstrap capitalization, LLC vs. S-Corp entity optimization, and unit economics scaling, David specializes in equipping business owners with resilient cash flow frameworks and margin expansion strategies.
It is 5x cheaper to expand an existing client than acquire a new one. Discover structured upselling, tier progression, a...
Stop losing revenue silently. Differentiate between voluntary product dissatisfaction churn and involuntary payment proc...
Don't let blended acquisition metrics hide failing ad campaigns. Learn why calculating separate Paid CAC and Organic CAC...
Understand the ultimate venture and private equity efficiency metric. Learn why a 3:1 LTV-to-CAC ratio indicates optimal...
Escape the rising costs of Meta and Google ad auctions. Discover how evergreen content assets, programmatic SEO, and vir...
Understand how attribution modeling reshapes where you spend marketing dollars. Compare first-touch, last-touch, linear,...
Post-iOS privacy updates broke ad platform attribution. Learn why modern e-commerce brands use the Marketing Efficiency ...
Master the quantitative frameworks CFOs use to allocate capital across competing growth projects. Compare Net Present Va...
Misclassifying employees as 1099 contractors can trigger catastrophic Department of Labor and IRS tax audits. Master the...
Compete with corporate giants for top talent without breaking the bank. Learn how small businesses design affordable hea...
View your team as compounding assets. Learn the Employee Lifetime Value (ELTV) framework to model how streamlined onboar...
Master B2B commercial invoicing terms. Compare Net 30, Net 60, Due on Receipt, and 2/10 Net 30 early payment discounts t...
When clients don't pay on time, emotional anger ruins relationships and fails to collect cash. Follow this systematic 5-...
Manual invoicing wastes hours and delays cash collections. Learn how integrated AR automation, auto-charging credit card...