Business Growth & Management • Unit Economics

Customer Lifetime Value (CLV / LTV) Calculator

Measures the total net profit a business expects to earn from a single customer throughout their relationship.

100% Free Online Real-Time Calculations Client-Side Privacy Guaranteed

Customer Lifetime Value (CLV / LTV) Calculator

Interactive Calculation Console

How This Calculator Works

Multiplying revenue frequency by gross margin gives the net lifetime customer value.

CLV Formula

CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan

Frequently Asked Questions

What is a healthy LTV to CAC ratio?
An LTV:CAC ratio of 3:1 or higher is considered healthy for high-growth businesses.

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